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Skipress - Index

Skipress - Canadian Media Kit 2008/2009 - Index

Editorial and Contacts
Ski Press, and only Ski Press, publishes magazines in the US, English Canada, Quebec
and Germany. Ski Press, and only Ski Press, runs websites in three languages, produces
Ski Press TV.com and the Ski Press Snobar, and puts out the magazines at the SIA Las
Vegas trade show and at Munich’s ISPO trade show.
What We Offer
Ski Press, and only Ski Press, provides an international platform with super-focused
delivery that reaches active skiers and snowboarders with a multi-media portfolio.
Audience Profile (print/web)
Ski Press ignites the passion in the broadest audience of skiers and boarders. More
than any other ski publication, our reader profile is one of the most affluent in Canada,
with an average HHL of $80,000.
Distribution (print/web)
Ski Press has the largest snowsport-specific circulation in the market. It is available
— without charge — in more ski areas, ski towns and ski shops than all other
publications put together.
Print Content
The Ski Press editorial mission is to educate, entertain and inspire skiers and snowboarders,
so they will ride more... and buy smarter.
Editorial Calendar
Here’s what the season will look like...
TWSSF
As a late-season bonus, we are the exclusive magazine of the Whistler’s Telus World
Ski & Snowboard Festival. It’s here that we reach the youngest, hippest, most international
audience in the snowsport world.
Snowpress Show Daily (SIA)
Another Ski Press exclusive: We are the daily magazine for SIA. There is simply no better
way to reach the North American industry than in these four days in Las Vegas.
Web Contents
From the very beginning, Ski Press has had the most powerful presence on the Web.
Today, that presence is stronger than ever. Every issue of every magazine is there, cover
to cover, ads, photos, and everything else. Breaking news is there, too. So are ski test
results, resort reports, a personalized ski-buying guru, an equally innovative resort
expert, breaking news, snow conditions, contests, Ski Press TV.com and more.
Ad Specs
Web Specs
media kit 08/09