Skipress - Index

Skipress - Canadian Media Kit 2008/2009 - Index

Ski PreSS igniteS the PaSSion in the broadeSt audience of SkierS and boarderS. More than any other
Ski Publication, our reader Profile MoSt cloSely MatcheS the average canadian Skier Profile.
Magazine
Demographics
ca qc
Male/ Female 75%/25% 70%/30%
Average Age 39 39
Average HHI $87,050 $76,650
Ski activity per season:
ca qc
Frequent Core (21+ ski days) 60% 60%
Active Enthusiasts (11-20 ski days) 20% 25%
Infrequent Recreational (1-10 ski days) 20% 15%
Season Pass Holders 46% 46%
Ski Press readers describe themselves as:
ca qc
Day skier 25% 57%
Destination skier 16% 9%
Overnight weekend skier 21% 19%
Ski bum 12% 10%
Working skier 28% 9%
Responsive: 2,762 readers completed the reader survey.
*2007 reader survey results (complete survey results available upon request)
media kit 08/09
The broad reach of Ski Press
POWDER
FREESkIER
SkIER
SkIIng
SkI
SkI CAnADA
ski press
2 MIllIOn SkIERS In CAnADA
6 MIllIOn SkIERS In uSA
100 DAYS OF SkIIng PER YEAR
CORE
ACtIvE
Reader Relationship
Average time spent with magazine: 45 minutes
55% read every issue of Ski Press
< 5% crossover readership with other uS ski publications
RECREAtIOnAl
0 DAYS OF SkIIng PER YEAR