Skipress - Index

Skipress - Canadian Media Kit 2008/2009 - Index

web
Demographics
Skiers/snowboarders 97%
Average age 45
Male 79%
Average HHI $90,060
HHI > $100,000 39%
1 + children 48%
Skiing habits:
59% ski 21 days+/season
21% ski 11-20 days/season
20% ski 1-10 days/season
Avg ski days/season: 29
54% season pass holders
88% + 2 days Overnight ski trip (05-06 season)
*2007 Attlesey Consulting Reader Survey, R: 330
Ski PReSS haS been The Online magazine eDiTiOnS
enable RiDeRS TO STay cOnnecTeD
fROm TheiR hOme anD wORk,
anD TO acceSS eveRy iSSue aT TheiR leiSuRe.
Photo: lori knowles
media kit 08/09